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With BayBridgeDigital, IRO established a strong relationship with their clients online and offline

IRO came to Baybridgedigital with the need to connect their customers to both their e-commerce and physical stores. All of this is thanks to the power of Bayretail and Salesforce.

Having a personalized experience on their site and in-store was crucial but using a better distance selling tool was essential for a significant conversion rate. As a result of this Digital Transformation project, IRO built a personalized and meaningful relationship with their customers and improved their stores and online shop performances. 

Thanks to Bayretail solution IRO Paris has rapidly adapted to the new business COVID context. The solution manages the entire shopping process from the onset of an appointment through shopping the catalog, checkout, and post-appointment with key capabilities such as Smart Booking, Virtual Shopping, pay by link and live commerce.