Groupe Citadelle

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The Citadel Group called on BayBridgeDigital to help them with customer relationship management.

The Citadelle Group wanted to optimize the automobile sales process for its teams by using an Electronic Document Management solution to streamline the sales process. The Citadelle Group was using Salesforce but had not yet realized the full potential of this solution. We suggested that they implement an EDM solution because it was an opportunity for the Citadelle Group to revisit its customer path, differentiate itself, and accelerate its sales.


BayBridgeDigital has simplified Citadelle Group's sales processes, leading to significant productivity gains and a reorientation of salespeople's time towards prospecting and sales. We also reduced printing and storage costs. Thanks to BayBridgeDigital, the Citadelle Group has benefited from a strongly differentiated image, they can now capitalize on a modern and innovative customer perception.
This transformation is the first step towards a 360° customer vision and the launch of new innovative offers.