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Revitalizing Beiersdorf's Marketing with BayBridgeDigital's Salesforce CRM Optimization

BayBridgeDigital partnered with Beiersdorf to optimize their Salesforce marketing campaigns, aiming to simplify and centralize their digital CRM operations. The project focused on enhancing the impact of marketing efforts within their Salesforce Marketing Cloud and Service Cloud, addressing the challenge of low campaign impact despite high volumes. Key objectives included streamlining customer journeys, improving campaign control and measurement, and infusing best practices for effective management.