Turning overwhelming data volumes into actionable intelligence, with AI Agents in production.  

According to the IDC Global DataSphere Forecast in 2024, the world will generate more than 180 zettabytes of data by 2025, yet less than 10% will be analyzed. Enterprises are therefore data-rich but impact-poor, so the priority is shifting from collecting data to activating it.

‍This evolution explains the rapid rise of the Lakehouse model, with the market growing from USD 8.5B in 2024 to USD 10.3B in 2025 , more than 20% annual growth (The Business Research Company, 2025).Unified and governed data foundations have become the backbone of scalable AI.‍

‍The next frontier is Agentic AI, where intelligence not only supports decisions but acts autonomously to optimize processes and outcomes. The segment is projected to grow from USD 7.5B in 2025 to nearly USD 200B by 2034 (Precedence Research, 2025), signaling a decisive shift toward automation that drives measurable performance.

In this context, Celebal Technologies and BayBridgeDigital have co-produced this white paper, building on their collaboration with Databricks to offer a framework that unifies data, industrialises AI, and turns intelligence into repeatable business impact at scale.

Most enterprises today are data-rich but insight-poor. The reasons are multiple: Disconnected ERP, CRM, and BI systems create silos, fragmented governance, and slow decision cycles.

The message is clear: enterprises seek simpler, governed data environments that support analytics, machine learning and real-time decisioning at scale. 

The Databricks Lakehouse responds to this need by merging the flexibility of data lakes with the reliability of data warehouses, eliminating duplication and enabling both analytical and AI workloads on a single, trusted platform.

‍However, unifying data is only part of the challenge. Even with consistent governance, enterprises still face operational barriers :

These limitations prevent organisations from turning intelligence into execution.This is where the Databricks Lakehouse + Agent Garage combination changes the paradigm: shifting enterprises from data unification to continuous, intelligent operations.

‍

The Databricks Lakehouse provides a unified environment for managing all enterprise data, analytics and AI workloads. It combines the scale and flexibility of a data lake with the governance and reliability of a data warehouse, creating a single foundation for intelligence across the organisation.

‍

The global Lakehouse ecosystem is projected to exceed USD 110 billion by 2035, growing at more than 23% CAGR (Decisions Advisors, Data Lakehouse Market Forecast 2035, Analyst Report, 2025).

This rapid expansion reflects a structural shift: organisations worldwide are converging toward unified architectures to support scalable AI.

Choosing a Lakehouse foundation is therefore not just a technical decision, it is a strategic move aligned with long-term technology maturity and business value creation.

Celebal Technologies strengthens this foundation through a suite of accelerators designed to industrialise data and AI at scale:

Together, Databricks and Celebal Technologies deliver the data intelligence layer required to power the next era of automation.

‍BayBridgeDigital enhances this ecosystem through strategic consulting and enterprise integration, turning modern data architectures into tangible business outcomes, from faster decision cycles to improved customer engagement.

‍

Unified. Governed. Intelligent.

This is the foundation of the Agentic Enterprise.

‍

Once a trusted data foundation is established, the next frontier is activation: transforming insight into autonomous, context-aware action.

‍Databricks is accelerating this shift by standardizing enterprise-grade patterns for agentic AI. With dedicated training modules and reference implementations, the platform now embeds best practices for structured reasoning, safe action execution, traceable decisioning and multi-step orchestration. This evolution marks a move from experimentation to repeatability: agents can now be designed, deployed and governed using controlled, auditable design patterns rather than ad-hoc prompt engineering.

‍Databricks also expands the technical boundaries of agentic automation with Document Intelligence natively embedded into the Lakehouse. Agents are no longer limited to text-based retrieval; they can extract, interpret and act on information contained in PDFs, scanned documents, contracts, forms and tabular structures , the formats that govern everyday enterprise operations. This significantly strengthens multimodal RAG pipelines by combining structured and unstructured signals inside a single reasoning loop, enabling autonomous execution across document-centric workflows that were historically impossible to automate.

Building on this foundation, Agent Garage developed by Celebal Technologies operationalises agentic AI at scale. It enables autonomous agents capable of reasoning, retrieving information across multimodal sources, and coordinating actions securely across SAP, Salesforce, ServiceNow and collaboration platforms like Microsoft 365.

‍

‍

‍

‍

Proven Outcomes from Agentic AI in Production

These results reflect enterprise deployments where AI Agents built through Agent Garage run on Databricks Lakehouse and execute actions across SAP, Salesforce, ServiceNow and other operational systems — not prototypes, but production-ready automation.

Across sectors, the pattern is consistent: once intelligence is able to act autonomously across business systems, operational performance accelerates, costs decrease and financial outcomes compound.

The combined capabilities of Databricks, Celebal Technologies and BayBridgeDigital enable organisations to transform data into operational intelligence across their entire value chain.Across industries, a common pattern emerges: when data is unified and AI agents are operationalised, performance accelerates, costs decline and decision cycles compress.

While Databricks provides the unified intelligence layer and Celebal Technologies delivers deep engineering accelerators, the partnership requires a strategic integrator able to translate these capabilities into governed, scalable and measurable transformation.This is where the expertise of BayBridgeDigital brings coherence, adoption, and business impact to the entire ecosystem.‍

1- Strategic Guidance and Governance

The team supports organizations in defining their data vision,structuring governance models, prioritizing use cases and aligning technology choices with business goals. This clarity accelerates Databricks adoption and removes organizational bottlenecks that typically slow down AI initiatives.

2- Connecting Data to Enterprise Processes

With strong experience across Databricks, the integration layer becomes seamless, ensuring insights flow directly into the systems where sales, service, operations and finance teams
make decisions.
This unlocks unified customer views, automated workflows, and more accurate forecasting.

3- Industrializing AI Use cases

Rather than letting AI efforts remain isolated proofs of concept, the methodology focuses on turning high-value opportunities into production-ready capabilities. This includes defining KPI frameworks, operationalizing models, and ensuring long-term scalability.

‍

Where AI Agents Create Measurable Business Value

• Retail & E-commerce

Agent actions:‍

• real‑time inventory lookup
• product search assistant,
• order tracking, returns automation, personalized cross‑sell prompts

‍Impact: 10–15 % revenue lift

• Healthcare & Life Sciences

Agent actions: ‍

• symptom triage
• appointment scheduling,
• medication guidance,
• telemedicine onboarding

‍Impact: 14 % reduction in average handle time

• Insurance & Financial Services

Agent actions: ‍

• instant quote bot
• policy Q&A
• lead qualification
• KYC data capture.

‍Impact: 50–70 % faster policy cycle

• Manufacturing

Agent actions:‍

• CPQ assistant
• distributor support bot
• delay alerting
• parts availability lookup

‍Impact: 92 % shorter sales cycle

• Services

Agent actions:‍

• appointment scheduling
• client onboarding
• FAQ automation
• Contract Status updates

‍Impact: 20-30% increase in operational efficiency & client satisfaction

• CPG

Agent actions: ‍

• consumer engagement
• smart promo targeting
• product feedback capture,
• distributor updates
• shelf intelligence

Impact: 8–12 % uplift in sell-through & promotional ROI

4- Enabling Adoption Across the Organisation

Successful transformation depends on people. The firm supports training, operating model redesign, change management, and communication strategies to ensure teams embrace new data flows, decisioning tools, and AI-augmented processes.

5- Accelerating Time-to-Value

By combining business expertise with Celebal Technologies’ engineering assets, the partnership shortens the path from data readiness to tangible performance gains, enabling faster ROI and continuous improvement.

The Databricks × Celebal × BayBridgeDigital partnership does not only modernize data architectures, it delivers quantifiable and repeatable business results.By aligning unified data, governed intelligence and agentic automation, organizations unlock tangible improvements across operational, financial and customer-facing KPIs.

By activating data intelligence through Databricks and turning it into autonomous execution with Celebal and BayBridgeDigital, organisations achieve immediate ROI, accelerated time-to-value and durable efficiency gains.

Enterprises are reaching a point where collecting and analyzing data is no longer enough. Competitive advantage now comes from the ability to turn intelligence into action: continuously, securely and at scale.

‍This is the defining shift of the next decade: from data-driven organizations to agentic enterprises, where AI acts alongside people and systems to drive measurable operational and financial performance.‍‍

‍The foundations now exist to make this possible. With a governed Databricks Lakehouse ensuring trust, unification and interoperability, and production-ready AI agents capable of executing tasks across core business functions, organizations can transform intelligence into automated execution and not in isolated pilots, but across their entire value chain.The performance gap between companies that activate their data and those that simply store it will continue to widen. Leaders will be the organizations that:

• compress decision cycles from static to real time,
• shift operations from manual to autonomous,
• and evolve performance from incremental gains to structural uplift.

‍Unlocking the full potential of enterprise data now means empowering AI agents to act on it.For organizations prepared to embrace this shift, the value is tangible, the risks are manageable and the path to scale is proven.

BayBridgeDigital and CelebalTech have formed a strategic partnership to deliver unmatched data and AI excellence on Databricks, empowering clients with advanced capabilities, seamless integration, and accelerated value.

‍

About BayBridgeDigital

BayBridgeDigital is a game-changing software company headquartered in NYC with offices across Europe, Middle East and Africa. We are building a suite of digital applications on the Salesforce platform.

We connect brands, technology, people and data to create new growth and business value faster.BayBridgeDigital is a leading provider of industry-specific cloud and mobile software, Data and AI, driving digital transformation for the world's largest companies.

BayBridgeDigital is an "industry cloud" pure-player specialized on Salesforce, the world's #1 CRM provider.BayBridgeDigital has been recognized for the fourth consecutive year as one of America’s fastest-growing companies privately held and is included in the 2024 Inc. 5000 ranking.

For more information visit:http://www.baybridgedigital.com

‍

About Celebal Technologies

Celebal Technologies is a global data and AI engineering company and an Elite Databricks Partner, as well as a Premier Services Partner of SAP, Microsoft and AWS.

The company specialises in connecting traditional enterprise systems like SAP with modern cloud and AI platforms to accelerate digital transformation.Celebal delivers solutions such as SAP BW modernization with SAP Business Data Cloud, Databricks integrations with SAP BTP, advanced AI/ML use cases, industry CoPilots powered by Generative AI, Teams-based chatbots for SAP, low-code/no-code automation, IoT and Industry 4.0, and Digital Twin initiatives.

For more information, visit: https://celebaltech.com/