Driving Inclusive Healthcare Through Tech for Good

In a digital era that continues to redefine healthcare, ensuring equitable access remains a critical challenge—especially for individuals with disabilities. Bridging this gap requires strategic, human-centered innovation. The ongoing five-year collaboration between BayBridgeDigital and Coactis Santé exemplifies how purposeful tech for good initiatives can generate tangible social impact.

Coactis Santé, a French non-profit established in 2010, aims to make access to healthcare genuinely effective for people with disabilities. Its vision is embodied in two freely accessible digital tools:

• SantéBD.org: An easy-to-read (FALC) platform featuring illustrated materials : comics, videos, posters, and a downloadable image library with over 20,000 illustrations designed to help patients better understand medical procedures and consultations.
• HandiConnect.fr: A resource hub for healthcare professionals featuring over 150 multidisciplinary experts forming 16 working groups, and offering practical advice, practitioner-oriented guides, webinars, training modules, and an expert Q&A function.

Despite these impactful tools, the organization faced limitations in scaling its outreach and managing stakeholder relationships effectively. Access barriers persisted: 24% of people with disabilities still reported not obtaining needed healthcare in 2023.

Seeing the mission’s urgency, BayBridgeDigital stepped in with a multiyear skills-based volunteering partnership focused on capacity building rather than a one-time intervention. The support comprised:

• The implementation of Salesforce CRM, streamlining stakeholder data management and outreach workflows
• Strategic and technical guidance, ensuring that digital infrastructure scales with the organization
• Ongoing human support, embedding BayBridgeDigital’s expertise in long-term operational planning

This sustained collaboration delivered measurable outcomes:

• Growth from 200 contacts stored in the CRM in 2020 to over 35,000 today, magnifying the organization’s capacity to mobilize stakeholders
• Enhanced audience segmentation and personalized outreach, increasing awareness and utilization of SantéBD and HandiConnect across the healthcare ecosystem
• Studies conducted in 2022 revealed:
  • 92% of healthcare professionals reported that HandiConnect.fr helped them better understand the specific needs of patients with disabilities
  • 90% affirmed that it improved their therapeutic alliance with those patients.

These results underscore how technology, when paired with human-centered strategy, can dramatically expand both scale and quality of impact.

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Discover the story behind the numbers. Watch Caroline Delannoy, co-founder of Coactis Santé shares her perspective on this 5-year partnership.

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The BayBridgeDigital–Coactis Santé alliance serves as a blueprint for how corporations can partner with nonprofits for inclusive social change:

1. Align around a shared mission of impact
2. Combine technical capacity with empathy-driven design
3. Commit to long-term support rather than short-term fixes

For nonprofits, investing in scalable digital solutions is critical. For corporates, this exemplifies how business capabilities can catalyze purpose-driven transformation.

As digital innovation reshapes healthcare, it must be guided by accessibility and empathy. This partnership demonstrates that empowering nonprofits with tools like CRM and strategic support can help dismantle systemic barriers—and change thousands of lives.

By embedding Salesforce infrastructure, providing pro bono expertise, and fostering capacity building, this collaboration has elevated Coactis Santé from a small-scale initiative to a widely recognized advocate in inclusive health.