Lanvin approached us because they wanted to boost their productivity and performance in their store and their e-commerce shop. Their challenge was to refresh their offline customer shopping experience to focus even more. So we needed to give them away to cover the entire shopping process. But as well as basing its operations on a single unified customer profile. So now Lanvin offers à full end-to-end, personal, and premium shopping process thanks to Bayretail and Salesforce.