Kusmi Tea
Industry
Retail - Consumer Packaged Goods
Location
Paris (75)
SalesForce Clouds
Bayretail ; Service Cloud ; Marketing Cloud ; Commerce Cloud
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With BayBridegDigital, Kusmi Tea was able to establish a thorough omnichannel customer experience.

“

Thanks to this RCU we get to know more our customer and we are able to send them the right message at the right time with hight potential values, and customer satisfaction.

 When Kusmi Tea came to BayBridgeDigitale they had one predominant issue: The customer journey. Redefining the customer journey was essential and needed to be Omnichannel so that Kusmi Tea could build a powerful and efficient customer experience. As a result, Baybridgedigitale and the Kumsi Team successfully implemented Bayretail and Salesforce Marketing Cloud. And today, Kusmi tea has boosted its online sales thanks to a personalized Bayretail tool. 

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+13,2%
Average Basket Value
+4,6%
Units per transaction
Net Promoter Scores Increase