Following its separation from the Jardiland group, Jardinerie Poullain had a problem of notoriety and visibility with consumers. To face this problem, Jardinerie Poullain wanted to implement a Marketing Automation solution to pilot and manage its marketing campaigns efficiently, to increase its transformation rate as well as its loyalty rate. BayBridgeDigital implemented the Marketing Cloud solution for them.
We implemented the Marketing Cloud platform and created two customer journeys to engage with customers on their birthdays and to re-engage them around loyalty card activation. This increased brand awareness and value with customers. BayBridgeDigital optimized the strategy and increased customer value. We created personalized campaigns with higher ROI and increased engagement.
