In order to strengthen the commitment of the cooperative network of independent pharmacists, which now has more than 600 members, Giropharm called on BayBridegDigital. Indeed, the company wanted to combine the use of CRM and a marketing automation platform.
Our teams implemented the Pardot solution and trained the GIROPHARM teams. BayBridgeDigital also implemented segmentation tools to classify and rate prospects. We created an engagement pathway in order to decline different scenarios of customer journey according to their interactions. And finally, we set up marketing content: email templates, forms, landing pages.