Retail - Icon Lingerie Brand
Paris, France
SalesForce Clouds
Marketing Cloud ; Datorama ; Interaction Studio ; Social Studio ; Heroku ; Service Cloud
BayBrideDigital ensured a complete end-to-end digital transformation and a 360° customer vision for Etam.

Salesforce va nous donner l'opportunité de fournir aux clients ce qu'ils attendent aujourd'hui.

We have partnered with the ETAM group to help them on their Digital Transformation project for their four leading brands: ETAM, Undiz, Maison 123, and Livy. Thanks to the Salesforce platform, ETAM can now create a full 360 view of their customers. In addition, those brands will now be able to build and maintain online and offline relationships with their customers across all channels. This project will also give ETAM’s Marketing teams the ability to create fully personalized customer journeys thanks to the power of their Salesforce platform.

18 million
customers imported
automatized journeys
transactional triggers