Primarily focused on B2C offerings, Comptoirs Richard has experienced significant growth in their B2B operations. The B2B offers, intended for a wide variety of customers, were today managed manually and without clear processes. In order to cope with their B2B growth, Comptoirs Richard wanted to equip itself with a CRM solution and facilitate its management with a daily task organization. BayBridgeDigital implemented the CRM for Comptoirs Richard.
Thanks to BayBridgeDigital, Comptoirs Richard now has a 360° view of each customer as a single custodian. We have defined best practices for them, allowing them to clarify management processes, monitor activity and steering, improve lead generation capacity and optimize internal collaboration.