Compagnie de Californie
Industry
Retail - Range of stylish and comfortable essentials
Location
Paris (75)
SalesForce Clouds
Marketing Cloud
Compagnie de Californie leverages Salesforce Marketing Cloud to Create a More Personalized Member Experience.

A great segmentation makes the difference - Victor Louzon, CEO

California Company's previous marketing system had departments working in silos and lacked scalability. The company turned to BayBridgeDigital because it needed a unified view of mobile and email customers to provide consistent communications with omnichannel journeys. There was also a lack of connection between sales data and marketing campaigns to dissociate web and store customers.

Achievements:

For California Company, BayBridgeDigital has implemented Marketing Cloud to deliver qualitative campaigns, segmented by channel and store. Personalization has become a priority in customer journeys.

30%
Increase in Click Through Rate