California Company's previous marketing system had departments working in silos and lacked scalability. The company turned to BayBridgeDigital because it needed a unified view of mobile and email customers to provide consistent communications with omnichannel journeys. There was also a lack of connection between sales data and marketing campaigns to dissociate web and store customers.
For California Company, BayBridgeDigital has implemented Marketing Cloud to deliver qualitative campaigns, segmented by channel and store. Personalization has become a priority in customer journeys.