As part of its digital transformation program, Albea wanted to initiate this project with the implementation of engagement programs and emailing campaigns. All of this with the aim of providing quality support to users of the sales and marketing teams, improving the process of handling incoming leads and increasing the number of leads.
BayBridgeDigital has implemented for Albéa Pardot B2B with a unified experience and a fluid user path, three engagement programs and a global marketing automation strategy but also an automation for the assignment of leads to the sales department when it is considered qualified.
