The eCommerce Manager role will lead BayBridgeDigital eCommerce site transformation and enhancements. S/he will leverage sales and web metrics to make strategic recommendations with a targeted focus on maximizing platform adoption to drive improvement in conversion rate. In addition to serving as the subject matter expert on the Salesforce Commerce Cloud/Demandware platform, s/he will focus on activation of product, content and promotion on the sites.
Job Responsibilities
Merchandising and Website Enhancements
Oversee e-commerce daily operations, performance, analysis and provide insights
Manage site merchandising, troubleshoot on-site bugs and identify opportunities for improvement
Lead A/B testing strategy and QA to improve all web programs
Manage web calendar for product launches, site updates, marketing communications, promotions, etc.
Manage all online product content for web data loads, accurate inventory and product information
Lead coordination between creative and technical teams, suggesting and implementing appropriate strategies for all website operations
Review customer journey through the site, recommending adjustments including site search, navigation, and other features
Aggregate all available data and analytics to accurately identify areas of opportunity for growth
Content Strategy
Support the conceptualization, prioritization and calendarization of digital content/editorial
Measure and monitor content effectiveness and communicate how content strategy is contributing to business goals
Support Executive Director to achieve sales and margin plans
Lead strategy for content linking, product boosting and navigational changes
Reporting & Analysis
Tracks and analyses sales and inventory performance; executes on findings to improve results
Build and refines taxonomy strategy
Analyze the purchase and conversion funnel to better optimize the customer journey
Analyze site logistic reports and partner with merchandising operation teams to optimize business and resolve issues
Requirements
BA/BS Degree
3+ years of experience in ecommerce and digital merchandising – specifically site search, sorting rules, promotions and A/B testing
Experience with site analytics tools (Google Analytics preferred) and with CMS tools
Experience with JIRA
Technical aptitude with web-based tools and proficiency with Microsoft Office Suite
Collaborative problem-solving skills
Highly organized with proven multi-tasking ability
Must demonstrate business acumen and analytical skills
Have an understanding and passion for digital retail landscape
Ability to multitask and achieve deadlines in an efficient, timely, and accurate manner
Knowledge of digital commerce components such as users, catalogue, pricing, inventory, and payment.
Knowledge of digital commerce integration such as CMS, DAM, PIM, OMS, and ERP
Preferred Skills
Experience in and passion for innovation.
You get things done by engaging in high level teamwork and flexing your interpersonal skills
An effective verbal and written communicator
A natural problem-solver, who is also intuitively analytical and creative
Have a strong customer focus and drive for results
An agile thinker who is comfortable with flexing business needs and priorities
About us :
BayBridgeDigital is a game changing new company that drives digital transformation to create new growth and business value faster.
BayBridgeDigital connects organizations, brands, technology and people through design-driven transformation, creating amazing customer experiences and building digital products. We are specialized in Digital transformation leveraging Salesforce.
